Ritual co-founders leave once-high-flying food takeout app provider for Shopify - The Globe and Mail
www.theglobeandmail.com
Date posted: April 26, 2025 at 12:32pm
Struggling Toronto company never recovered after COVID-19 pandemic wrecked business model
Expanded Summary
The article from The Globe and Mail discusses the departure of the co-founders of Ritual, a once-prominent food takeout app provider based in Toronto. After experiencing significant growth, the company faced an uphill battle as the COVID-19 pandemic disrupted its business model, leading to financial struggles and a declining user base. Despite efforts to adapt and recover, Ritual was unable to regain its former success, prompting the co-founders to seek new opportunities, including a transition to Shopify. This shift highlights the challenges faced by tech startups in the food delivery sector and raises questions about the future viability of similar businesses in a post-pandemic landscape.
What you’ll learn
Understand the impact of the COVID-19 pandemic on the food delivery industry.
Discover the challenges faced by tech startups in adapting to changing market conditions.
Learn about the strategic shift of Ritual's co-founders towards new opportunities at Shopify.
Why this matters
This story underscores the volatility of the food delivery sector, particularly for tech startups that thrived during the early pandemic months but have struggled to maintain momentum as consumer behaviors shift. The departure of Ritual's co-founders serves as a cautionary tale for entrepreneurs and investors alike, emphasizing the need for adaptability and resilience in the face of unforeseen challenges. Understanding these dynamics is crucial for anyone interested in the future of food tech and e-commerce.
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