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The Best and Worst Super Bowl Commercials, Ranked - The New York Times

www.nytimes.com

Date posted: May 16, 2025 at 1:48am

Here is our critic's survey of this year's Super Bowl commercials, from best to worst.

Expanded Summary

This article from The New York Times presents a comprehensive ranking of this year's Super Bowl commercials, offering readers a detailed critique of each advertisement's effectiveness and creativity. The review highlights standout performances that captivated audiences and sparked conversations, while also identifying commercials that missed the mark. Through thoughtful analysis, the article provides insights into current advertising trends, cultural commentary, and the impact of humor and storytelling in brand messaging during one of the most-watched television events of the year.

What you’ll learn

Discover which Super Bowl commercials were praised for their creativity and effectiveness.

Understand the cultural context and trends reflected in this year's advertisements.

Learn about the elements that contribute to a successful Super Bowl commercial and what can lead to a flop.

Why this matters

Super Bowl commercials are not just entertainment; they are a significant aspect of marketing strategy for brands looking to make a lasting impression on millions of viewers. Understanding the dynamics of these advertisements can provide valuable insights into consumer behavior and the evolving landscape of advertising. This knowledge empowers brands and marketers to craft more effective campaigns that resonate with their target audiences.

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